Afro-soul star, Aituaje Iruobe aka Waje reportedly wants to quit doing music professionally.
Waje announced this move in a now-viral video, citing high cost of publicity and low purchase rates of her album as reasons why she was considering quitting.
She said, “After everybody shouted ‘Waje, your last album was how many years ago, please we need an album’. Where are all the people that were shouting?
“I don’t have the money for publicity and that’s what I am saying. Emerald’s (her daughter) school fees is there.
“it’s like I have ten things laid out for me and every single time, its always been my music, my music that is taking the bulk of my money.
“I am not willing to put money there anymore,” she said.
Nigerians on Twitter have jumped on the video to react, making ‘Waje’ the number two trending topic on Twitter, on Monday.
Most of the respondents symphatised with her, noting that the music industry can be a hard terrain to glide through. They pleaded with her not to quit music but face her mental health first.
I feel sorry for Nigeria. Creatives like Waje don't get appreciated and never really get the right kind of support in a place like Nigeria. Nigeria is the problem here, not Waje. Our system sucks. A system that downgrades the very best but promotes the fake and the empty! https://t.co/sliPjuqEIe
— Ohimai Godwin Amaize (@MrFixNigeria) March 24, 2019
Waje is not broke, she just want to channel her money and energy in another direction, stop the pity party sometimes u need to take a break so u can come back better…. Waje we love u.
— No dull moment (@Mcnoshaking) March 25, 2019
If you're looking from outside, you'll assume this entertainment business is easy. Waje is right, the sheer amount of capital you have to invest in promotions is not for the fainthearted. You could be the most talented there is but without huge capital investment you'll struggle
— Imoh (@ImohUmoren) March 25, 2019
Truth is that unlike in PDP era when a growing middle-class enjoyed Music genre by the likes of Bez, Timi, Waje & even Lagbaja, things have changed now. Those middle-class folks have lost jobs, struggling.
When an Olamide is singing "Poverty die die", he knows What's up. https://t.co/JVwtVF5Ioo
— Mr Stanley Nwabia (@MrStanleyNwabia) March 25, 2019
Same Nigerians who demand "good music" & claim Wizkid & co should perform live music for them are the same ones who unlook the unbelievably talented Waje to the point that she is considering quitting music.Most people just talk.Most times,they don't even know what they want.
— Babanla (@biolakazeem) March 25, 2019